In this highly interconnected digital age, staying up-to-date on breaking news, work emails, and last minute calendar changes means having access to WiFi. Offering free WiFi in shared spaces creates a mutually beneficial environment for customers, colleagues, and the greater community. Fast, secure, and reliable WiFi will not only expand your customer base, but it will also help you foster a collaborative space and new opportunities for your business.
Keep customers satisfied and coming back
In a survey commissioned by Devicescape, 77% of small businesses that participated rated complimentary Wi-Fi as “important” or “very important” to their operations with many citing the competitive edge it gave their businesses. Almost two-thirds of respondents reported that upon offering WiFi, customers spent more time on site, leading to an increase in customer spending for 50% of those surveyed. The survey covered a wide range of businesses—bars, coffee shops, restaurants, book stores, and salons—indicating that free WiFi is an amenity with wide customer appeal and the potential to bolster business regardless of the industry.
Promote your brand and increase customer engagement
Offering free WiFi is an excellent opportunity for customers to interact with your brand. An eye-catching landing page for customers to connect to your complimentary WiFi is a great way to spread awareness about the products and services you offer, upcoming sales and events, and opportunities to follow your business on social media for continued engagement. Additionally, free WiFi makes it more convenient for users to “check-in” to your business online and upload photos and reviews to the internet right then and there without eating up their limited cellular data. Providing reliable services, such as WiFi, will make your business stand out and have your customers coming back for more.