Senior Discounts

HomeToolkits Senior Discounts

The perks of having a business that offers senior discounts

Offering a discount to advanced aged customers is a perk that fosters a loyal clientele base for any business. By providing items and services at a lower cost, businesses also demonstrate they value their senior customers.

Foster loyalty

15.1% of the population in Tompkins County is 65 years and over. Offering deals to the ever-growing senior population can contribute to a consistent and substantial customer base.

Show you care

Establishing that your business is considerate of an important group bodes well for business. Plus, strong relationships with customers can translate to an increased sense of community goodwill.

Provide financial relief

As of 2017, 4.7 million people aged 65 and older had incomes below the federal poverty thresholds. Reducing monetary concerns can serve as a much needed break.

“ A broad senior discount plan would give seniors substantially more options for healthy, convenient meal choices.”

-Ed S.

Who is eligible:

The most common ages for senior discounts are 55, 60, 62, and 65+.
Some discounts begin eligibility as young as 50, especially for AARP members.

Tips for Implementation

Be upfront and avoid hidden costs (e.g., membership fee).
Consider creating a sign to show that your business offers a senior discount (e..g., “Be sure to ask for your senior discount if you were born before 1959”).

View listings with senior discounts

Featured blog post:

Senior Discounts: Investing in a Worthy Cause

by Julia Cohen

Seniors above 80 have even higher rates of poverty due to greater vulnerability to income risks. This can be attributed to the fact that many have little to no earnings and are more likely to incur increased medical expenses. By offering a senior discount, businesses can give older customers one less financial concern to worry about.