Customers seeking alternatives to meat would have been hard pressed to find tempeh and seitan in a typical U.S. grocery store a decade ago, but today, these popular substitutes, as well as the emergence of plant-based proteins that emulate the texture and flavor of meat, are part of a plant-based food boom that is projected to reach $140 billion by 2029.
Including vegan/vegetarian menu items increases the likelihood that plant-based customers and whoever they are eating with will return for more!
Creating vegetarian and vegan options is a great way to get stared with the process of building a menu that can accommodate a wide variety of dietary needs, like allergies, religious practices, and more.
Many people are making the shift to a more plant-based diet based on the environmental benefits of producing vegetables, fruits, and grains over animal products.
It’s the way of the future. Even if people aren’t full on vegan, they’re looking for healthier options lactose-free options, meat free Mondays, etc. I am vegan and when a business has even 1-2 vegan options it makes me so much more likely to be a returning customer!
-Christina Morrow
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